Speed to Market
Banner Engineering sought a way to present an enormous array of industrial products to a new market segment. With a tradeshow looming in just a few short weeks and an internal team that had a full plate, they turned to Build Labs to design and build a sub-brand and microsites to be certain that the messaging to this new market was clear, concise, and drove the actions they envisioned.
Researching expected visitors created a full affinity diagram and customer journey.
Created an audience-specific subdomain to slightly differentiate from Banner’s dominant presence.
Designed for AEM, Build also created a fail-safe hardcoded site.
Focusing on delivery, content, messaging, and usability for everyone.
Build information architecture for the microsite driving the actions and interactions.
Captured the attention and imagination of a new consumer base.
Build Labs started with a brand strategy, which included a slight modification of their brand-approved color palette, created wireframed templates designed to properly introduce products and deliver information at the appropriate time, and capture the interest of a unique audience. The result was a modern theme template that could be repurposed easily, modified at speed, and delivered on time for their tradeshow.