Case Study

Speed to Market

Banner Engineering sought a way to present an enormous array of industrial products to a new market segment. With a tradeshow looming in just a few short weeks and an internal team that had a full plate, they turned to Build Labs to design and build a sub-brand and microsites to be certain that the messaging to this new market was clear, concise, and drove the actions they envisioned.
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Our Process

UX
UX
Researching expected visitors created a full affinity diagram and customer journey.
UI
UI
Created an audience-specific subdomain to slightly differentiate from Banner’s dominant presence.
AEM
AEM
Designed for AEM, Build also created a fail-safe hardcoded site.
Accessibility
Accessibility
Focusing on delivery, content, messaging, and usability for everyone.
IA
IA
Build information architecture for the microsite driving the actions and interactions.
Consumer
Consumer
Captured the attention and imagination of a new consumer base.
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The Results

Build Labs started with a brand strategy, which included a slight modification of their brand-approved color palette, created wireframed templates designed to properly introduce products and deliver information at the appropriate time, and capture the interest of a unique audience. The result was a modern theme template that could be repurposed easily, modified at speed, and delivered on time for their tradeshow.
Banner Engineering screenshot
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