Case Study

The Secret of Success

Formerly known as ProEdPal, this business has helped teachers maintain their license and certifications for over 20 years. They were ready to expand their eCommerce services, update their brand, replatform their LMS, and expand their reach.
Build Labs started with a brand strategy, which included a new name, new url, new logo, new color palette and everything they needed to reinvent themselves. Next their Drupal based LMS was migrated to a custom LMS built on WordPress, streamlining content creation and consumption.
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Our Process

UX
UX
Brand Identity and UX for the webpages and LMS definition.
UI
UI
New design, new color palette, new logo, and full custom web platform.
WordPress
WordPress
Built on WordPress, with custom code.
Maintenance
Maintenance
Hosting and Maintenance for their eCommerce platform.
Content
Content
Full content strategy.
Payment
Payment
Stripe Integration for payment options and PCI.
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The Results

ProEdPal was sunsetted and EQLearn was born. The site is easy to navigate, vastly improved the checkout capabilities. The integrated LMS was intuitive and engaging. Users can return years later to see which courses they completed, retrieve certificates, and recertify, meeting state requirements.
EQ Learn screenshot
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