Speed to Market

Banner Engineering sought a way to present their enourmous array of industrial products to a new market segment. With a tradeshow looming in just a few short weeks and an internal team that had a full plate, they turned to Build Labs to design and build a sub-brand and microsites to be certain that the messaging to this new market was clear, concise, and drove the actions they envisioned.


Researching expected visitors, created a full affinity diagram, and customer journey.


Created an audience-specific subdomain to slightly differentiate from Banner’s dominant presence.


Designed for AEM, Build  also created a fail-safe hardcoded site.


Focusing on delivery, content, messaging, and usability for everyone.


Build information architecture for the microsite driving the actions and interactions.


Captured the attention and imagination of a new consumer base.

The Results

Build Labs started with a brand strategy, which included a slight modification of their brand approved color palatte, created wireframed templates designed to properly introduce products and deliver information at the appropriate time, and capture interest of a unique audience. The result was a modern theme template that could be repurposed easily, modified at speed, and delivered on time for their tradeshow.

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